HARDSOFT DIRECT MARETING

Hardsoft have been operating for over 30 years as an IT supply company uniquely offering both supply and financing for their equipment. With their ability to offer unrivalled costs for both Apple and PC IT solutions, they obviously have something to shout about. We were tasked with producing a direct mail piece that would be distributed across the whole of the UK to showcase how cost effective their IT solutions are.



To highlight these amazing prices, we compared the cost of leasing a 27” iMac to that of a daily coffee, a morning ritual familiar to many commuters. We built the creative using stunning iMac images and the takeaway coffee cup which is very direct and to the point and we splashed luminous pink across the project to ensure it wasn’t overlooked easily.  



In Saint Serif we found the perfect creative combination – people who understand effective marketing, our service and our audience and can wrap it all up and deliver it in a way that hits home.

Jacquie Morgan
Director, Hardsoft.



The format we chose for this project was a 4 page A4 leaflet and a more compact A5 option which both carry information on Apple and PC product options with very clear pricing and in a very clean but graphic format.

For Hardsoft we produced:

  • Marketing design
  • Production-ready artwork


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