MCD PRODUCT BROCHURE
MCD supply and install kitchen appliances to trade, studios, furniture manufacturers and to the housebuilding industry. Founded in 1993 they are quite a success story having grown from a small factory unit to three large multi-function distribution centres, operating on a national level. We were initially approached to present some ideas for their annual Essential Collection brochure which is distributed throughout the UK to their various market channels.
Our fresh approach to the design of the brochure which incorporated their ‘wish-list’ requests, saw us deliver a 90 page bespoke catalogue that was highly regarded as their benchmark for all future marketing. We designed the brochure as an over-sized A4 to allow for maximum image sizes while retaining a size that would make for easy posting. We split the brochure into brand sections, each covering cooking, cooling and freestanding appliances.
Working with Saint Serif Design has been an eye opener into the power that good strong, clear and honest marketing has on business. They have taken MCD to a level that simply would not have been achievable without the strong, stubborn and determined character Dave is. What has been produced working with Saint Serif, is a level of marketing that is quite simply in my opinion, the best out there.
The pricing for the products were carried in a separate accompanying brochure to allow for the kitchen studios to use the brochure but allow for their mark-up, which we included in a capacity pocket at the back of the brochure. Finishing to the brochure included matt laminate to outer cover and burst binding.
For MCD we produced:
Don’t be afraid to tell us about your projects timeline and budget. We’re straightforward with our abilities and pricing, and knowing where you’re coming from helps us hit the target.
48 BLACKBRAES ROAD
GLASGOW G74 3JY
07765 181 243