PLAYSPORT BRAND LOGO DESIGN
Playsport is a purpose built 90 acre park in East Kilbride, offering a vast array of indoor and outdoor sport, entertainment and leisure pursuits which includes a soccer pavilion, health and fitness suite, children’s softplay, conferencing suites and a 56 bay two storey floodlit driving range with golf academy, retail, restaurant and offices alongside a nine hole ‘links tribute’ golf course inspired by some of the most famous holes in golf. Saint Serif designed the masterbrand identity on behalf of the Kilmartin group who built the facility in 2009.
The brief for the logo was to create a simple, but strong identity using clean typography that would suggest movement with an athletic aspect. Aware that the complex was to have a golf course, driving range and tutition facility as it’s cornerstone, we implemented the golf ‘swoosh’ to add a further element of ‘movement’ to the marque and introduced the two main colours that would typically feature on a sun-drenched golf course – sky blue and green grass.
The logo is used throughout the complex as part of the information and wayfinding signage but most notably, adorning the building on a majestic scale, installed as three-dimensional backlit acrylic shaped letters, totalling over 50ft in length.
For Playsport we produced:
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48 BLACKBRAES ROAD
GLASGOW G74 3JY
07765 181 243